A structured, one-day sprint where cross-functional trios tackle real customer problems — powered by AI, driven by intent. Not a traditional hackathon. Applied innovation with tangible outputs from minute one.
What is Evoke Labs
Evoke Labs is a focused step toward building a more intentional, repeatable approach to innovation across Product, Engineering, and Product Design. Not blue-sky ideation — applied, hands-on exploration.
Teams use AI tools as collaborative partners, accelerating thinking, creation, and iteration to meaningfully multiply output. AI is the fourth team member, always in the room.
The format
A tightly constrained day designed to feel open, energising, and empowering. Precision and momentum — from kickoff to showcase.
Structured milestones across a focused working day. Optional two-day format for deeper exploration. Either way — a prototype or validated concept by end of day.
Product Manager + Product Designer + Engineer. 6–12 squads depending on capacity. Balanced across Sports, Gaming, and Core — no siloed thinking.
Customer-centric, data-informed problem statements aligned to strategic priorities. Pre-defined to eliminate Day 1 ambiguity — teams are in flow from minute one.
AI tools are mandatory, not optional. Use them to accelerate research, sketch, prototype, and iterate. The amplification layer — augmenting, not replacing.
Demonstrable prototype or concept. Clear problem articulation. Summary of AI learnings. And a recommendation: pursue, iterate, or stop.
Separate high-visibility event for senior leadership. Min. 10 min per team. A structured decision point — 1–3 concepts selected for further investment within two weeks.
Day structure
Teams receive their challenge. Clear briefing, zero ambiguity. AI tools set up and running. Energy set from the first minute.
DefineTrios work in deep focus — researching, sketching, building. AI runs in parallel across every workstream. Milestone check-ins keep momentum high.
ExploreConcepts sharpen. Prototypes get real. Teams prepare their narrative — the customer problem, what they built, and what AI made possible.
DeliverPresentations to a senior leadership panel. The showcase is a structured decision point — not a celebration. Best concepts get named owners and next steps within two weeks.
ShowcaseWhat you'll deliver
A clear, concise statement of the customer problem — grounded in data, not assumption.
Required outputA working prototype or validated concept. Something you can show — not just describe.
Required outputA summary of how AI was used — what it unlocked, where it fell short, what you'd do differently.
Required outputA clear verdict: pursue, iterate, or stop. Backed by evidence from the day's work.
Required outputRecognition
Best concept with demonstrable customer impact. Judged on problem clarity, prototype quality, and strategic fit. Prize options include innovation budget and roadmap fast-track.
Recognises the team that most effectively used AI as a creative and delivery partner — genuine amplification of what a trio can build in a day.
For strong concepts that need more time. Great thinking shouldn't go unrecognised — even when the timing isn't right for a full build.
— Prize structure TBC. Options: innovation budget · conference tickets · learning sponsorship · cash award —